NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...
The April ratings are in, and it turns out America spent the month with their remotes glued to Fox News. In a bit of a broadcast ego-bruise, Fox News Channel officially leapfrogged over ABC and NBC in ...
Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by Financial Service, Insurance, and Restaurant brands. Women’s sports advertising ...