Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...

Absolut, the Swedish vodka brand known for its iconic bottle advertising, is marking 30 years of ads targeting the gay community with -- what else? -- a series of ads. The $4 million buy will include ...

An icon in the shape of a lightning bolt. Impact Link In 1980, the advertising agency TBWA made an ad for Swedish vodka brand Absolut featuring a bottle of its product with a halo above it and the ...

Just in time for Valentine’s Day, Absolut Vodka has dropped the curtain on their newest campaign. Titled Drink Responsibly, #SexResponsibly, the campaign directs a spotlight on the relationship ...

You know the friend, the one who immediately orders an espresso martini the moment you sit down at happy hour. Everyone has one. In fact, in the past decade, the espresso martini has grown 54% on ...

For the past few years, Teresa Duke ordered her martinis with Absolut vodka and plenty of olive juice to make them "dirty." "I like them so dirty they're almost kinky," says the 38-year-old ...

Pernod Ricard’s Absolut Vodka has teamed with full-service studio Copy Lab for an initiative that seeks to combat the lack of diverse representation within fashion content generated by artificial ...

As the pandemic lifts, so does much of the weight we’ve carried these past few years. Absolut Vodka seeks to demonstrate the beauty of reconvening respectfully and responsibly through the brand’s ...

Absolut is introducing a global platform aimed at better educating consumers and business owners about LGBTQ+ allyship, according to a press release. Called Absolut Ally, the initiative includes an ...