I think it’s fair to say that most people’s least favorite topic in advertising is account planning. You probably would go as far to say you hate a planner or two. Most people find us pompous, useless ...

Advertising agencies handle creating ads for clients and selling airtime or space to them, according to the Bureau of Labor Statistics. The ads can appear on billboards, television and samples of new ...

Today, advertising has evolved significantly from the time when the monopoly of the ‘creative agency’ in brand management was all pervasive! With media and creative duties going separate ways, the ...

Our last post discussed the challenges of account planning in Word, PowerPoint or Excel. Now let’s talk about some best practices in automating account plans. Not just the plans, but also the ...

Financial planners say if you don't have a savings account, don't wait: Now is the right time to open one. Make sure your account is federally insured — typically savings accounts are insured up to ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 12 min ago By Ad Age Staff - 2 hours 52 min ago By Erika Wheless - 3 hours 52 min ago By Erika Wheless - 4 hours 22 min ago By ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...

Deutsch Inc. has hired John Iglar and Amy Title to serve as vice president and account planners at its New York office. Iglar had most recently been an account planner at Ogilvy & Mather. At Deutsch, ...

My first planning job was given to me in 1975 by Stanley Pollitt, generally credited (alongside Stephen King of JWT) with inventing account planning. It's a long time ago, of course, and nobody has to ...

It might surprise people that my husband and I pay a financial planner, given that I spend a lot of time on financial, tax, ...