CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...

Many ad tech vets who previously dabbled in the startup life keep coming back to it. And with an AI bubble 17 times the size of the dot-com bubble, it looks like an ad tech-to-AI pipeline is beginning ...

AppLovin's advertising revenue rose 71% YoY to $1.16 billion, while advertising adjusted EBITDA surged 92% to $943 million. Axon's AI engine improved ad net revenue per install by 49%, despite minimal ...

Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as ...

For a decade, ad tech equated more impressions and clicks with more value—until 2025 proved that scale could lie ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

The government’s proposed remedies would force Google to sell pieces of its lucrative ad business. The government’s proposed remedies would force Google to sell pieces of its lucrative ad business. is ...