Today, Google announced that it is enabling Google AdWords advertisers to remarket to its users by letting them cookie their users, and then buy display ad inventory that match those user cookies on ...

The amount of traffic volume delivered via Google’s ‘Display Network’ is massive compared to that of its search network, which makes it a huge area of potential for advertisers. A point worth ...

A new, and logical, Google AdWords display URL policy was announced this week. In summary, if you are on a public, hosted domain, you must show the subdomain that you are using in your display URL.

The Google AdWords blog announced a new change to their display URL policy for ads leading to hosted domains. The change is fairly simple, if you are hosted on a blogspot.com, wordpress.com or similar ...

Google updated AdWords Display Planner to include click and impression forecasting data based on campaign bid and budget. It also announced a new program called Smart Goals that uses machine learning ...

Google Updates AdWords Display URL Policy from PPC Hero suggests that Google AdWords has updated their display URL policy. But after further research, the policy has not changed. I asked Google why ...

After you’ve acquired demographic information from your remarketing campaign, it’s time to lay out a plan to find and add targeted websites to your AdWords Display Network campaign using your ...

The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an ...

Google is more clearly bubbling up the display opportunity for search marketers with a new update to AdWords. According to the Inside AdWords blog, in the weeks ahead, display is getting its own tab ...

Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new AdWords interface, which will roll out gradually over the next few weeks, ...