Opinions expressed by Entrepreneur contributors are their own. If the closure of the popular Google Reader service has taught us anything, it’s that no program is safe from the search giant’s chopping ...

While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the ...

We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I’d like to focus on the PPC Permutator. We use the PPC permutator to help us rapidly expand keyword lists from ...

Google AdWords are a powerful tool in online marketing. You can run incredibly complex highly-targeted, low cost, high conversion campaigns. As a small business marketer, though, they may seem like a ...

If your company is involved in digital marketing to bring attention to a product or service and has used the Internet and social media websites to do so, you are most likely familiar with PPC ...

I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends to be more around Google’s ROI than yours as the advertiser.

If the closure of the popular Google Reader service has taught us anything, it's that no program is safe from the search giant's chopping block. The next one expected to make an untimely exit is the ...