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Amazon will shutter its ad-serving business in the fourth quarter of 2024, the company announced Tuesday. The delay is intended to give brands and agencies extra time to transition business to another ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The rise of programmatic advertising over the ...

Publisher ad ops teams often must wrangle campaign data from multiple different ad servers to get the maximum ad revenue yield. The pub tech SaaS startup Swivel wants to make that process much less ...

YouTube has been in a long and bloody battle with ad blockers. Ads are a major source of income for the company, so it’s fighting tooth and nail with the companies allowing people to skip ads. Well, ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

Google is intensifying its efforts to counter ad blockers, particularly on YouTube, by experimenting with server-side ad injection. This method embeds ads directly into video streams, making them ...