In a year defined by oversaturation and shortened attention spans, the marketing campaigns that truly stood out in 2025 were ...

On Wednesday, Guess Inc. revealed that Ferragni will front the spring 2026 global advertising campaign, photographed by Luca ...

Justine Essien is making waves in Nigeria’s marketing scene, particularly in the demanding intersection of fintech and ...

A political action committee with ties to Gov. JB Pritzker launched a “seven-figure” ad campaign Friday backing his two-time ...

Most marketing does not fail because the creative was weak, the media plan was off or the budget was too small. It fails long before any of that happens. Marketing fails when organizations confuse ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Winn-Dixie’s new rebrand ad highlights value while playfully jabbing at Publix, sparking fresh debate over price, loyalty and ...

When job seekers act like consumers, your recruitment strategy needs to shift. The most qualified marketing candidates ...

AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

GM is launching its new “This is Chevrolet” marketing campaign in Argentina, seeking to connect with potential customers ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...