Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...
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How to measure ROI for digital marketing campaigns (and when you shouldn’t)
Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...
The Scale Performance boosts conversions and ROI on ad spend through expert ecommerce performance marketing for ...
Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...
NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...
As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...
In a year defined by oversaturation and shortened attention spans, the marketing campaigns that truly stood out in 2025 were ...
The 2024 WARC Effective 100 rankings has seen two campaigns from Asia Pacific take the top two spots globally for effectiveness. 'Shah Rukh Khan-My-Ad' by Ogilvy Mumbai and Wavemaker Mumbai for ...
Gargle, Inc., a premier dental marketing partner, officially launches its latest innovation: "Straighten While You…", a ...
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