There are four stages in the product life cycle: introduction, growth, maturity and decline. Each stage informs the business where they should invest their money. The life cycle begins when the ...

Among all business areas, marketing appears to change the most over time. One reason for this may be that companies feel the need to stay in tune with people. The world is always shifting, and for ...

Consumer priorities are shifting rapidly as the world faces an unprecedented healthcare crisis. Sensitivity to consumers’ needs is more critical than ever. Brands must think carefully about how to ...

"Relevance" is a term thrown around a lot in the marketing world. Sometimes it's associated with (or confused for) "targeting," though the two aren't synonymous. In marketing, relevance is used as a ...