Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

Apple has reportedly reduced production of its Vision Pro headset due to disappointing sales, also slashing marketing efforts by over 95%.

In 2023, Tim Cook “Your surroundings become an infinite canvas,” revealing Apple as the pioneer of spatial computing. Fewer than three years later that canvas is shrinking rapidly. IDC estimates that ...

Surprise rippled across developers as 2025 brought a major Apple pivot. The timing matters because Apple’s move pauses a planned Vision Pro overhaul and redirects ...

The Vision Pro never sold broadly.” The line landed like a punch this week, reshaping expectations for AR in 2025. Major ...

Samsung is holding a Galaxy Event tomorrow, where the company will unveil its long-awaited "Project Moohan" Galaxy XR mixed reality headset that will compete with the Apple Vision Pro. Samsung says ...

Without much fanfare, Apple has unveiled three new flagship products today via a press release—no special event, no prerecorded show. That might be because the new iPad Pro, MacBook Pro, and Vision ...