Digital Turbine has unveiled the results of its App Install Marketing Survey, which asked respondents 28 questions regarding their strategies and resulting user acquisition. Over 140 companies ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

App marketers pour billions into ads with blind bidding wars, while high-intent users are searching app stores directly. A new approach is capturing 300% more installs by dominating those search ...

Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach. Meta is expanding Reels ads to Instagram, previously exclusive to ...