For a long time, installs have been king when it comes to app growth, from games to productivity apps and more. But like most business models, it’s more cost-effective to retain, activate and upsell ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

The challenges of creating effective marketing for apps and mobile games have evolved hugely in the recent past, with developers and publishers around the world looking for new opportunities to ...

Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a ...

Facebook said it’s expanding its custom audiences ad offering, which allows marketers to retarget customers on the social network through their email addresses and/or phone numbers, by adding a ...

Criteo, a French provider of retargeting solutions, announced Thursday that it has released the beta version of an in-app ad product that includes a deep-linking feature. In-app ads are becoming ...

Explore the best tools for app engagement, retention, and growth in 2026, from analytics to messaging and more.

Connected TV retargeting gives B2B marketers a high-impact way to engage buyers, build trust, and move MQLs to SQLs through ...

In its updated mobile ad forecast released Wednesday, eMarketer ranked Millennial Media third behind only Google and Apple, with a 17.7% share of ad dollars last year. Aiming to gain more ground on ...

As mobile commerce expands, retailers’ ability to retarget consumers with mobile advertising campaigns is becoming increasingly critical to the bottom line. Research conducted by myThings, a provider ...

BERLIN and SAN FRANCISCO and SEOUL, South Korea, Jan. 25, 2018 (GLOBE NEWSWIRE) -- AppLift, a leading mobile ad tech company, today announced the addition of Audience Segmentation via a rule-building ...