Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

If you never want to see a tracking prompt again, Apple lets you shut off tracking requests systemwide in iOS. This is the fastest way to lock everything down in one step. When the setting is off, ...

Apple Inc.’s plan to block the ability to track users navigating the internet through its Safari browser could slow down the growth of online advertising but still benefit some of the largest web ...