As digital audio ad spend climbs toward $16 billion, a new MAGNA and Magnite study shows creative strategy, not just placement, can make or break ROI. Tested across nearly 3,000 listeners, the ...

As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...

Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully ...

Anxiety among consumers and advertisers is challenging the satellite radio company as it gets into new digital formats, including streaming features and podcasting, Jennifer Witz told an investors ...

“We are pleased to report that our first quarter 2023 results were a bit above the high end of our adjusted EBITDA and revenue guidance ranges — and that more importantly, while both the macroeconomic ...

Super Hi-Fi, gaining recognition for its AI-powered radio offerings, has signed a partnership with iHeartMedia-owned digital and broadcast audio tech firm Triton Digital that integrate Triton’s audio ...

While Madison Avenue seems focused on shiny new technologies, iHeartMedia is encouraging advertisers to get back to basics. Research conducted by Morning Consult and Advertiser Perceptions on behalf ...

Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap between ad spend and time spent with podcasts and music, many of the big audio ...

Westwood One’s 2026 NCAA Basketball Listening Report shows AM/FM radio cutting down the nets on TV, reaching 20 million March ...

A massive ad fraud scheme exploited the booming audio ad market using spoofed traffic and residential proxies to mimic legitimate app activity at scale. Audio advertising is booming. With programmatic ...