I, like most marketers, love automation. It’s the “magic money machine” of the email world. You set up a triggered series, watch it run, and bask in its recurring revenue. That’s conventional wisdom.

Marketing in not-for-profit organizations has distinct hurdles as well as opportunities. Instead of simply pushing a product or brand, you're working to advance a mission. Objectives for ...

Over the past few years, digital marketing has emerged as one of the most robust forms of getting your business, brand, product or service out to the masses. While it’s an extremely beneficial ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Automated email sequences are sent to users after they take specific actions, such as signing up for an email newsletter or completing a purchase. These perfectly timed and crafted emails may seem ...

Today effective marketing is vital for driving business growth. However, many companies struggle with inefficient campaigns, often leading to frustration among customers who receive irrelevant ...