A coalition of executives involved in streaming media, data and advertising technology has formed the Automotive Streaming Council, a new alliance created to establish guidelines, uphold ethical ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Vermont Business Magazine Burlington-based Fluency announced Tuesday its partnership with TikTok to scale its new TikTok Automotive ads category. Fluency has built a Digital Advertising Operating ...

Some operators are growing concerned over slowing Automotive ad spend in 2024. However, the sector is poised for a strong rebound in 2025 as auto brands return to capitalize on AM/FM. That’s according ...

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As advertising and marketing strategies in the automotive sector continue to evolve in response to advancing technology and changing consumer expectations, advertisers are encountering new ...

Partho Banerjee, Senior Executive Officer Marketing & Sales, Maruti Suzuki India Ltd., is the Jury Chair of the second ...

Opinions expressed by Entrepreneur contributors are their own. With car sales swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing ...

Sibling publications Automotive News and Ad Age are teaming up to uncover the auto industry's most innovative, strategic, creative and effective marketing work. The Global Automotive Marketing Awards ...

Cost efficiency: Transactions on blockchain can be executed for less than a penny, much lower than traditional digital or physical advertising methods. Direct engagement: Notifications are sent ...

Auto Trader’s Car Buyers Report revealed that for many consumers, the car buying journey has become frustrating and disjointed, with as many as 60% giving up their search for their ideal car because ...