I’d like to kick it off with my own overall definition. I believe an infographic can be defined as: “a single-page vehicle for detailed information, where graphics have been used to enhance the ...

Every single specialist in the deployment of infographics will tell you that using them in B2B can be extremely effective so you should not worry about whether or not this is the case. Many of the ...

“I’m getting internal pressure to create infographics. Yes, I know they’ll perform well. But to be honest, I don’t view many myself. As a consumer of content, I’m just not sure I see the value.” I ...

There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, ...

Conversion rate optimization (CRO) refers to improving the likelihood that a user will complete a defined goal on your website—anything from buying a product, requesting a quote, or downloading a ...