Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Vince Poon is CEO of Aratum. He works with enterprises and governments across Asia to achieve supply chain digital transformation. Modern supply chains are global, interconnected and complex. Large ...

A panel of industry experts discuss trends and best practices for data analytics in 2024. Written by eWEEK content and product recommendations are editorially independent. We may make money when you ...

The space of analytics is one that evolves in tandem with the data needs of any organization. With the modernization of data infrastructures and data architectures comes advanced analytics needs, ...

As the pace of business continues to accelerate, forward-looking organizations are beginning to realize that it is not enough to analyze their data; they must also take action on it. To do this, more ...

Payment reform has been sweeping through healthcare under the Patient Protection and Affordable Care Act. Bundled payment models have grown in popularity, with CMS announcing the participants of its ...

Data-driven decision-making replaces guesswork across all organizational levels, giving plant operators immediate feedback, supervisors shift-based insights, and managers strategic visibility into ...

Live streaming in the “post-COVID” age has pushed content, particularly in sports. As live audiences continue to grow with connected TV (CTV) offerings, producers and the stakeholders to which they ...