In today’s fast-changing environment, traditional growth strategies are no longer enough. Markets are crowded, competition is fierce, and customer expectations are evolving at lightning speed. To stay ...

Many companies—from startups to established industry leaders—find themselves struggling against the red ocean of competition, unable to break free from the stagnation of flat growth to penetrate new ...

In the 1999 sci-fi action film, The Matrix, computer hacker Neo is asked by rebel leader Morpheus to choose between two pills. Morpheus says, “You take the blue pill . . . the story ends, you wake up ...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...