All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

University divisions, colleges, schools, offices and administrative units are highly visible and should always be tied directly to the master brand lockup. Within the university visual identity system ...

Do you find that your product quality is high, your brand identity is clearly defined, but your commercial results aren’t meeting your expectations? One of the simplest ways to check whether you’re ...

Opinions expressed by Entrepreneur contributors are their own. With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and ...

Opinions expressed by Entrepreneur contributors are their own. It’s not enough to have a competitive advantage in the Covid-19 era. Marketing must adapt to the new normal, and crafting a strong and ...

The University's brand and identity are essential elements to how we externally communicate to various audiences. Drexel's brand and visual identity have been built up over time. With all great brands ...

Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or face automated changes to your ad campaigns. The big picture.

A university brand is a critical aspect of its identity, encompassing the school's values, culture, and reputation. At Drexel, the Division of University Marketing & Communications (UMAC) plays a ...

Our brand is more than what we say about Brandeis in a brochure, or the logo you see on a sweatshirt. It reflects who we are and what we do as a community and as an institution. But Brandeis, like ...