The most in-demand thing in beauty right now isn’t a product — it’s transparency. Transparency is information-sharing by a brand to differentiate itself within the market and cultivate trust with ...

Opinions expressed by Entrepreneur contributors are their own. With the rise of social media, “humanizing business” has been a buzz phrase that represents the ultimate consumer company goal of ...

Chipotle, with its purpose-driven marketing, beat direct competitor Qdoba in foot traffic study. The most important values for brand selection among U.S. adults are ...

In today’s market, trust isn’t just a differentiator — it’s a requirement. But proving your brand lives up to its claims? That’s where things get complicated. In this episode of Retail Remix, host ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “We are now in a transparency race,” Barry Parkin, chief procurement and sustainability ...

In the often impenetrable world of fashion, transparency is finally en vogue. Over the past three years, clothing and footwear brands are finally lifting the veil on which factories make their ...

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, global director of media activation at Electronic Arts.

Eighty-six percent of surveyed consumers think transparency from businesses is more important than ever, and 40% attribute the importance to the influence of social media, according to findings from a ...

Brand transparency, alongside audience engagement, is more important than ever at a time when companies can build huge profiles through social channels and word-of-mouth, as demonstrated by the ...

Brand safety soared to the top of the digital advertising agenda throughout 2017, with an end-of-year survey from the Association of National Advertisers revealing alm ost four-fifths (78%) of its ...

It used to be that if you had established a strong brand name, you could count on consumers’ trust. But years of inflated marketing claims and bad experiences have eroded trust in brands, leading to a ...