Ed Mintz, the founder of the motion picture industry’s tried-and-true audience polling service CinemaScore, died February 6. He was 83. Known for its mathematical “Coca-Cola” algorithm developed by ...

“God’s Not Dead: In God We Trust” (Fathom) and “Am I Racist?” (SDG) won’t register with most mainstream moviegoers, but this weekend they could rank as high as #3 and #4 (in either order), behind ...

Warner Bros’ Sinners is in rare air becoming the first horror movie ever to earn an A CinemaScore from audiences in the exit poll org’s 47-year existence. Typically, CinemaScore audiences are hard on ...

Avatar: Fire and Ash isn't off to the strongest start at the North American box office, but the threequel's CinemaScore may ...

Rahul Malhotra is a Weekend News Writer for Collider. From Francois Ozon to David Fincher, he'll watch anything once. He has been writing for Collider for over two years, and has covered everything ...

Writing from the Chicagoland area in Illinois, Robert is an avid movie watcher and will take just about any excuse to find time to go to his local movie theaters. Robert graduated from Bradley ...

Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. This usually measures what’s a “crowd pleaser,” skewing ...

Joaquin Phoenix and Lady Gaga in Joker: Folie à Deux / Warner Bros. “Friday night you have the fan base. That’s what we want,” CinemaScore founder Ed Mintz said of the company’s poll strategy in a ...

Todd Phillips' antihero musical starring Joaquin Phoenix and Lady Gaga is the first Hollywood comic book pic in history to receive the failing grade. By Pamela McClintock Senior Film Writer Overseas, ...

This weekend, the "God's Not Dead" franchise entry and "Am I Racist?" should find the same box-office fate as other films for faith-based and far-right audiences. “God’s Not Dead: In God We Trust” ...