Taste and smell are so intimately connected that a whiff of well-loved foods evokes their taste without any conscious effort. Now, brain scans and machine learning have for the first time pinpointed ...

The mystery is over about the flavor of a new jet-black ice cream that will be introduced by Columbus-based Jeni's on Aug. 14. The conceptual new release from Jeni Britton and Jeni's Splendid Ice ...

Demonstrating lollipop user interface to simulate taste in virtual and augmented reality environments. Credit: Lu et al, 2024/PNAS Virtual reality (VR) technology has long sought to incorporate the ...

For the first time, scientists have discovered that smell and taste are inseparable much earlier in the brain than we thought. New research shows that odors can actually be coded as tastes in the ...

Food and flavor analysis can gain valuable insights through Proton-Transfer-Reaction Mass Spectrometry (PTR-MS). To demonstrate its capabilities, the IONICON Applied Science Team conducted a ...

After a year of “unapologetically” embracing luxury, indulgence and whimsy through vivid colors and unexpected flavor combinations, consumers will rediscover and recenter themselves in 2025 by ...

Despite the wonders of modern chemistry and four-color packaging, nobody has yet been able to make preserved food taste just as good as fresh. But this week the Evans Research & Development Corp. of ...