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How Google, Shopify partnership could spur agentic commerce boom

Google and Shopify at NRF 2026 launched new initiatives in artificial intelligence-based "agentic" shopping. Google stock climbed 65% in 2025.

Deep Dive: Breaking Down Shopify and Google’s Universal Commerce Protocol

Capabilities – Self-contained functional modules that sit atop the base service. Capabilities are the major “verbs” of ...