This article was originally published on Brand United. In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive ...

For as long as there have been people, there have been those looking to persuade others to purchase a product or service. The science behind sales requires you to have a good understanding of people.

What clearly distinguishes the ruling party from any other political entity in Zimbabwe is the party's consistency to principle and it is this immersion to ideological probity that defines the ruling ...