Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. If you’re a B2B marketer looking for more leads and sales, ...

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Ebooks can be written about nearly any topic, for any niche, and for any business. Follow this step-by-step process to create amazing ebooks for your brand. If your goal is to convert more website ...

Opinions expressed by Entrepreneur contributors are their own. The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ...

Getting people to talk about your organization’s content is where the rubber meets the road in content marketing. However, it is still puzzling how content distribution is an afterthought for so many ...

Types of Content Marketing To keep your audience engaged, having an arsenal of content formats is critical. By playing around with the different content types, you can cast a wide net and ensure your ...

What problem does your software solve? Who has the problem, and where do they look for solutions? You need to know your audience to put your SaaS brand in front of them in the right place and at the ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...