NEW YORK, May 17, 2022 /PRNewswire/ -- Integral Ad Science (IAS), a global leader in digital media quality, announced today its Control Panel, a suite of reporting and planning tools that Context ...
NBCUniversal today announced a slew of new tools for advertisers in advance of the annual CES trade show in January, per details shared with Marketing Dive. The developments span targeting and ...
Seedtag today (June 5th, 2025) unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag's AI, Liz, now ...
Even brand safety companies think news blocking has gone too far. On Tuesday – and just in time for the US presidential election – DoubleVerify (DV) announced a so-called News Accelerator initiative ...
NEW YORK — AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising ...
Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising ...
Experts weigh in on where the brand goes from here. Warner Bros. Discovery is jumping on the shoppable ads craze with a new set of ad formats designed to showcase products that resemble those seen in ...
Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...
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