Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and ...

Across conversations with creative leaders, one theme is consistent: efficiency will be mandatory, but judgement will be ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

What is really exciting about this week’s advances in AI is that I think that generative AI is good enough, right now, to make you much more creative. And that weirdness is a benefit in idea ...

Over the course of my career, I’ve worked with 13 different ad agencies as a client and as an Account Exec at J. Walter Thompson, on businesses ranging from CPG Food, Financial Services, and Health ...

This story is part of Fast Company’s 2025 Innovation by Design Awards. Explore the full list of companies creating products, reimagining spaces, and working to design a better world. Read more about ...

If you own a paint store, your product lends itself to creative advertising. Use a riot of colors, or play with a blank canvas and let customers use their imaginations. Bring out the inner child in ...

No matter what department or role they’re in, every employee should be given opportunities to voice their own ideas and provide input on campaign strategy in a collaborative manner. However, some ...