Does AI pose a threat to copywriters? No, says Georgie Everitt: not if we remember that words hit differently when they come from humans. Copywriters should understand that AI is a helpful, and ...

Writing copy is already becoming the domain of artificial intelligence (AI) but there will always be a need for original ideas, according to Australian creatives. Agencies are turning to AI to quickly ...

Given the recent rapid increase in the use of artificial intelligence technology in content creation, it is only natural for talented rookie copywriters today to feel nervous about AI rendering their ...

The World Creative Rankings is our annual study of the brands, agencies and people behind the world’s very best creative work. In this instalment, we reveal the world’s top copywriters for award wins.

(TNS) — JPMorgan Chase, the largest U.S. bank, says New York-based Persado’s “artificial intelligence message machine” wrote ads that generated two to five times the response it got from traditional ...

Flux Creative Universe (FCU), which counts Idenya Flux as one of the agencies within the network, has created a IDR1 billion fund in recognition of award-winning local art directors and copywriters.

Many people see something magical in a beautiful work of art, and artists of all kinds often take pride in their craftsmanship. Creative writers say they find fulfillment in the writing process. "I ...

A new book by copywriter and lecturer Andrew Boulton offers a series of tips on how to think like a copywriter, and as a result, write better copy. We extract the book here Copywriting can at times ...

Poor web content is the silent killer of online sales leads and revenue generation—silent because the companies publishing poor content do not realize it is substandard. So the very first order of ...

Clients and agencies alikeappreciate the role that effective advertising executions can play in multiplying the impact of expensive media dollars in an increasingly cluttered world of television ...