Computers have been around for more than 100 years: From the introduction of tabulation machines by the company that became IBM, followed by minicomputers from companies like Digital Equipment ...

The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control ...

The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing. But here’s what most of those headlines miss: Search isn’t a platform, it’s a behavior. Whether people are typing into Google ...

AI is already reshaping how buyers discover and choose brands. When someone asks ChatGPT or Google AI Mode about your category, two things happen: Most companies get one or the other. Very few win ...

Data has evolved from being a support function to becoming the very foundation of competitive advantage in business today. Artificial intelligence (AI) is transforming industries, and companies are ...

Systematic reviews remain a cornerstone of evidence‐based research, providing comprehensive syntheses of primary study findings to support clinical and policy decision-making. Central to the integrity ...

To get cited by AI, your content needs more than SEO basics. Here’s what to prioritize for visibility in the generative search era. Generative engine optimization (GEO), AI Overviews (AIOs), or just ...

Analysis of 18,377 query pairs shows retrieval-based AI systems like Perplexity achieve 43% domain overlap with Google, while reasoning models like ChatGPT cite only 21% of the same sources Search ...