A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

A new book by wealth mentor Tasha Batts is gaining attention for its application of neuroscience and identity research ...

A new study shows how cues like sounds and images influence decisions and make changing habits difficult over long time.

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

If insight arrives after the opportunity to act has passed, it is no longer predictive.The challenge is building systems that ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

Across cultures and continents, most people prefer to tackle life’s toughest choices alone, trusting their own gut or inner voice over the counsel of friends or the wisdom of the crowd, according to a ...

Decision intelligence has been a tech buzzword for several years. Still, it wasn't until last October that technology analyst firm Gartner named it a 2022 Top Trend and put a clear definition in place ...