Costco’s private label didn’t become a global powerhouse by accident—its name reflects strategy, history, and a deliberate ...

Two new reports released Thursday by Circana take a deep dive into the continued global momentum of private-label products within retail. Initially driven by cost-conscious shoppers, private labels ...

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

Albertsons is intensifying its private label campaign, consolidating sub-brands, and focusing on branding and customer loyalty, as it responds to increased customer demand for high-quality, lower-cost ...

Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

Rising grocery prices are causing more shoppers to choose store-brand products. Store brands, also known as private label brands, are products made exclusively for a specific retailer. These products ...

CHICAGO — Private brands are projected to take 7% of US dollar market share from national brands by the end of this decade, according to the Kearney 2024 Private Label Report. The study, a ...

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...

Private-label brands are creating shopper confusion, according to a new study from global retail platform First Insight.The study, “The Quiet Takeover of Private Label,” indicates that traditional ...

Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for branded CPG companies Consumer appetite for private-label products remains ...

Once considered the poor relation of glossy food and beverage brands, private label has undergone a huge transformation, and is reaping the rewards. “The global private label market is thriving,” says ...

Revenue from Target’s private labels, from Cat & Jack kidswear to Good & Gather food, has tripled in the past decade to more than $30 billion. The enterprises bundled together would rank fifth among ...