These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Extreme Reach, Inc., the leading provider of convergence solutions for TV and digital video advertising, today announced the introduction of its Talent and Rights Usage Safety Tracking Tag. The “TRUST ...

If you’re a CPG marketer and you’re not yet leveraging digital video ads, it’s time to start. What makes digital video such a natural fit for CPG brands? CPG brands are already experienced TV ...

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

At its core, shoppable video is any video ad that enables a consumer to take a purchase-related action, whether locating a ...

Spending on digital video advertising is expected to jump 16 per cent to $62.9 billion in 2024, according to the IAB. The increase comes after a 15 per cent increase in 2023 and a 21 per cent hike in ...

Digital video ad spend is becoming more performance-driven. Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining ...

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV ...

Are you a print subscriber? Activate your account. By Brandon Doerrer - 1 min 29 sec ago By Ad Age Staff - 42 min 8 sec ago By Asa Hiken - 48 min 16 sec ago 5 hours 1 min ago By Jerry Wind - 5 hours ...

Television advertising dollars will continue to steadily rise in the coming years, while digital video advertising spending will initially see much faster growth. New estimates are that the entire TV ...

I joined the Localstars team in January 2011 as managing director. Prior to this I was the director of Trinity Mirror’s digital division, responsible for over 200 newspaper and classified vertical ...