Oppenheimer initiated coverage of Pinterest (NYSE:PINS) with an "Outperform" rating on Tuesday. They think the company's platform is lending itself well to direct response advertising and believe ...
SAN FRANCISCO (Reuters) - Twitter Inc rolled out three new products for its direct response advertising on Wednesday, two months after the company said weak demand for the product had lowered its ...
Some industry players have noted that use of programmatic TV is likely to happen more quickly for direct response advertising than branding advertising. One line of reasoning: DRTV marketers and media ...
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