What's there not to love about a direct response campaign? They're measurable, immediate, and action-oriented. Some of the most effective campaigns I've seen here at EdWeek offer personalized ...

You will portray the husband of the lead character in a scripted Video Sales Letter (VSL) for a wellness-focused direct response campaign. Your role is supporting but essential, helping to reinforce ...

Direct-response engagement costs, especially in the Google/Meta duopoly, have risen to a point of near-unsustainability for many performance marketers. Whether it’s Google’s CPCs increasing 10% year ...