Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion rates ...

Financial advisors often miss opportunities to scale up because they focus on too large an audience. The ideal goal for many advisors is to build a practice that will continue to expand as their ...

The central question about inbound marketing isn’t about whether you’re doing it. Just by virtue of having a website, you’re inherently soliciting some amount of inbound marketing. The crucial ...

Editor's note: The following is a guest post from Ian Wu, ‎head of strategic partnership at Cheetah Mobile, a Beijing-based app developer. Influencers are different from traditional brand ambassadors; ...

There is nothing wrong with clients who like to be involved in the process of creative executions. Most agencies welcome input from their clients and indeed find that the more involved and earlier ...

We all know that we need to do it and that it’s now a critical component of the marketing mix. Yes, you know what I’m talking about, content marketing. Creating interesting and useful content is a way ...

Customer care is an essential part of any company. You already know that. But what you may have never considered is that customer care could double as you biggest marketing campaign. A company known ...