Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Banner ads definitely have their purpose, but times are changing and so is their effectiveness. It’s vital to know when they work and when they don’t. Also, what should you use to advertise instead of ...

The decorations are down. Your tree sits forlornly on the curb. A credit card statement has arrived and, like a financial ...

First impressions matter — especially when you’re trying to sell something. How someone views your business, interprets your message or desires your product all play a big role in how likely they are ...

Have you seen any effective ads lately? TVision measures ad efficacy and puts out a list of the most effective ads for each month. For July, for instance, TVision rated “Woolite with ...

A new report by AppLovin breaks down the key metrics which make for an effective ad creative. The report was derived from analysis of the performance of over ten thousand creatives made by AppLovin’s ...

Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey When you purchase through links on our site, we may earn an affiliate ...

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

The name of the game in marketing and advertising technology right now is work that finds its ideal audience as quickly, creatively, and effectively as possible. This peek into the future includes ...

The FINANCIAL — comScore announced recently in the US the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and ...

Source: Kantar evaluated a thousand digital, social and TV ads from Southeast Asia in 2022. The Creative Effectiveness Awards recognise the top-performing ads of a 1,000 SEA ads from Kantar’s creative ...

It was a good year for Anheuser Busch in this year's Super Bowl, with all of its ads scoring well with viewers, including "First Delivery" which starred a determined Clydesdale foal. While there were ...