Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Choosing which methods are right for your restaurant to measure marketing campaigns in order to analyze the data you need can be daunting for any restaurateur. We delve into ways to gauge your ...

This article is part of a content series on diversity, equity, and inclusion for Campaign Asia-Pacific and Greater China’s Women to Watch, created in partnership with EssenceMediacom. Meha Verghese, ...

In this article, we explore how media buyers, marketers, and agencies can adopt sustainable practices to build greener and more effective advertising campaigns. Energy, travel, automotive, ...

As technology has advanced, so too have the ways in which marketers are able to gather data about those they are trying to market to. From sending direct surveys to monitoring clicks, marketers are ...

Irina Pritsker is a creative director behind numerous successful projects for world-renowned brands. For eight years, she led the design studio at the AdFactor advertising agency. In her work, Irina ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Russ Henneberry, a digital marketing consultant and founder at theCLIKK.com, describes the main elements of a successful digital marketing campaign. A winning campaign has five major elements, ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Last week I explored First Hawaiian Bank’s “Yes” campaign, which has run for 55 years now. It’s the longest-lasting advertising campaign in Hawaii history. Today I’ll focus on a few other interesting ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ No Fixed Address taking home the coveted Iridium Effie for the most ...