Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...

Planning a promotion event is a lot like planning a dinner party: it's smart to expect people to eat and drink twice as much as you think and to expect the unexpected. Sound like fun? It can be, ...

Kevin is uniquely positioned to understand the relationship and the work involved from both sides; he’s an experienced celebrity endorser and is the co-founder (with his wife, Delana) of KHI ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

The goal of promotions of any kind is to create brand awareness and reach out to as many potential customers as possible. Promotion and marketing involves a lot of activities and strategies. You could ...

A nonprofit event requires a thorough promotional plan to help attract both attendees and volunteers. You'll need creativity and an eye for frugal marketing tactics to succeed. As most nonprofit ...