Sales and marketing alignment is vital for accelerating company growth. When these teams work well together, metrics soar. In fact, according to MarketingProfs, companies with aligned sales and ...

Affiliate marketers provide high-traffic advertising space on the Web to a range of organizations. It has risen in popularity along with advances in Web technologies, as marketers are able to attract ...

Before any meaningful discussion of marketing goals can be had, we should explain the meaning of marketing. Marketing, according to the American Marketing Association, is "the activity, set of ...

Opinions expressed by Entrepreneur contributors are their own. In Guerrilla Marketing in 30 Days, the late founder of guerrilla marketing, Jay Conrad Levinson, and guerrilla marketing expert, Al ...

Here’s a big question that may or may not make you squirm: Are you reaching your content marketing goals? If you reluctantly whispered “no” and felt uncomfortable, that’s okay. We can fix this. You’re ...