How certain are you that your memories are real? That question drives the research of Elizabeth Loftus, a professor of psychology and law at University of California, Irvine. Loftus has devoted her ...

Remember that wonderful day when Bugs Bunny hugged you at Disneyland? A new study shows just how easy it can be to induce false memories in the minds of some people. More than a third of subjects in ...

In the summer of 1990, Elizabeth Loftus got a phone call from an attorney in San Francisco. A man named George Franklin had been charged with murdering a child, based on the recollection of his ...

Human imagination is not just limited to daydreams and fantasy worlds: We can also craft false memories and be convinced they are real. “When you give people an ability to have free reign to talk ...

Irvine, Calif. -- During a recent study of memory recall and the use of suggestive interviewing, UC Irvine cognitive psychologist Elizabeth Loftus successfully planted false memories in volunteers of ...

In their battle against the bulge, desperate dieters have tried drugs, surgery, exercise, counseling, creams and even electrical fat-burning belts. Now some psychologists have a new idea: lying. A ...

Remember that wonderful day when Bugs Bunny hugged you at Disneyland? A study presented Sunday shows just how easy it can be to induce false memories in the minds of some people. More than a third of ...

In their battle against the bulge, desperate dieters have tried drugs, surgery, exercise, counseling, creams and even electrical fat-burning belts. Now some psychologists have a new idea: subtle ...

Irvine, Calif., Dec. 9, 2004 -- For the millions of Americans who worry about overeating during the holiday season, there may be hope: A new UC Irvine study suggests changing their memories of food ...

Samuel Loftus, who teaches senior science at Livingston Collegiate Academy in New Orleans, is helping make virtual STEM learning more possible after winning a $6,000 grant from the Society for Science ...

During a recent study of memory recall and the use of suggestive interviewing, UC Irvine cognitive psychologist Elizabeth Loftus successfully planted false memories in volunteers of several study ...