New research shows brands can stand out by creating authentic, engaging videos that capture attention in 30 seconds or less. A new Clutch report finds that nearly all consumers watch short-form videos ...

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With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

“Can we balance public good with our bottom line? Or are we consigning ourselves to adopting the playbook written by companies optimizing for advertising revenue and user addiction?” The industry is ...