Lately, online marketing and sales funnels have been gaining a lot of traction among entrepreneurs, marketers and salespeople, and they should be — they work like magic. I'm going to show you today ...

Over the past year, I've used both tripwire and "free plus shipping" funnels to grow my business rapidly. The coolest thing about them is that they help you acquire customers for free. With the free ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Why should advisors be marketing to millennials? Because there are over 70 million American millennials, who make up about 30% of the entire population, that’s why. Also known as Gen Y, millennials ...

Most early-stage businesses think marketing success starts with brand-building. Slick logos, sharp messaging, a clever tagline - all with the hope that people will care enough to buy. But in my ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

Top-of-the-funnel targeting will always be a challenge for B2B marketers given the highly specialized nature of the goods and services they promote. The traditional tactic of including an inflated ...

We all love the concept of a sales funnel. Maybe that’s because it makes selling seem so easy. Your potential buyer shows some interest in your product or service and–whoosh!–they’re spiraling ...