Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive.

Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting ...

There are many different ways to boost your sales figures but one thing is for certain: sales simply cannot be neglected. You might hope for passive sales or you may employ a team of cold-callers but ...

A well-designed sales funnel doesn’t just attract leads, it guides prospects step by step toward becoming loyal customers. In this guide, we’ll break down what a sales funnel is, how each stage ...