Looking to create an innovative renter management platform, renter-centric proptech startup Funnel Leasing announced Tuesday that it has closed a $36.5 million Series B round, led by RET Ventures.

You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing. That’s an extreme example, but it shows why optimizing ...

In the early days of my company, which provides advanced scheduling software, I sold the product myself and loved it. But as our product and business strategy evolved, I realized we were missing a ...

Opinions expressed by Entrepreneur contributors are their own. Many of us entrepreneurs came up learning to focus our time on the traditional sales funnel. It was “buy or goodbye” as we converted hot ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. I’ve been in growth marketing a long time—nearly my entire ...

The expanding and evolving role of marketing was a consistent theme at MarketingProfs’ 2014 B2B Marketing Forum in Boston last week. With creative sessions running the gamut from “Become a Marketing ...