Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, then, to the Geico Gecko. Perhaps the most self-aware of the brand characters, the Gecko ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The long-running ads for the ...

If you watch as much TV sports as I do, and care as much about popular culture, there comes a If you watch as much TV sports as I do, and care as much about popular culture, there comes a day when you ...

The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came about ...

GEICO Gecko Turns Up the Buzz on Disney’s “The Princess and the Frog†WASHINGTON--(BUSINESS WIRE)-- GEICO recently began airing two new television commercials featuring the GEICO Gecko and ...

WASHINGTON--(BUSINESS WIRE)--Socrates, an ancient Greek, liked to point people toward good decisions using reasoning. Now many centuries later the GEICO Gecko offers some modern day reasoning of his ...