7-Eleven's 7Collection is an example of an out-of-the-box approach to the category. Putting customers' needs first, 7-Eleven Inc. approaches the general merchandise category by examining which ...

If you look up the government's statistics on retailers, you'll find that most of the industry is listed under "general merchandise" and then subdivided further into a number of retail sectors.

Editor’s note: This story originally appeared in the Times Leader in December 2014. WILKES-BARRE — It all started with a man, a handful of dollars and some merchandise. Before becoming a household ...