In the world of generational studies, each cohort brings its own unique identity shaped by the times they grow up in. Among the latest groups is Gen Alpha, the generation born from 2010 to 2024. This ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

Add Yahoo as a preferred source to see more of our stories on Google. You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones ...