If you’re looking to save a few strokes each round, finding the right ball for your game can make an immediate and meaningful ...

At one end you have the gearheads who salivate over every advancement in club technology and know their way around a ...

The major brands have launched their new products for 2026 and we've compiled all of the information you need on the new ...

Wilson’s 2026 Staff Model and Staff Model X balls add speed, refined feel and clearer separation between the two tour-level ...

As Golfweek reported Wednesday, Max Homa has signed several new endorsement deals in recent weeks and will become a staff player with Cobra starting Jan. 1. Homa, a six-time winner on the PGA Tour, ...

Each year there are hundreds of equipment nuggets we dole out to our readers. And every year there are some that stand out as being truly notable and worth revisiting. Certainly, the ongoing saga of ...

In this video Neil Tappin and Joel Tadman offer some pointers about your equipment choices. Many golfers have ideas about ...

The governing bodies of golf are asking manufacturers and stakeholders whether a staggered approach or single date is better ...

We are less than two weeks from the start of the Masters and it's time for golf season to kick into high gear. Whether you need a golf wardrobe revamp, or an equipment update, every level of golfer ...

My name is Johnny Wunder (yes, that’s my real name), and I am GOLF’s new director of equipment. If you’re into golf gear — or just love golf, period — you’re going to be hearing and seeing a lot from ...

Setting up your golf bag for success on tough days is just as important as it is on your best days, which is why it’s crucial to avoid certain gear mistakes in your bag and during a fitting. You may ...

Two of the top contending ball brands seem ready to trade legal blows over something seemingly as innocuous as a sales ...